Keywords in SEO play a pivotal role in raising your online visibility. But what really is an SEO keyword? Let's explore.

In digital marketing, a keyword is a particular term or expression that individuals input into web browsers when they are looking for a unique service, product or information. SEO heavily depends on the use of these keywords for website ranking.

The magic behind SEO keywords lies in their ability to connect what users are searching for to the content that your website offers. Cleverly using these keywords will help lure the right audience and boost the likelihood of conversions.

Having established what we mean by the term of an SEO keyword, let's look at how to use keywords efficiently. Enhancing the use of keywords necessitates a balance. You want to include relevant keywords to attract search engines but not overuse your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Next, consider using keywords in the meta description and headers of your website, as website these are points where search engines tend to look.

It's also essential to choose keywords that resonate with your target audience. It means understanding how they communicate, their searching habits and their needs.

In summary, a well-chosen SEO keyword can be a connection between a prospective client's search and your website. It's a crucial tool in achieving success in the aggressive world of digital marketing. However, success hinges on its effective and balanced use.